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Etsy Alternatives - Sites to Sell Jewelry Online

7 Etsy Alternatives for Selling Jewelry Online

Have you settled into a routine with your Etsy store? Are you looking for Etsy alternatives to sell your products?

For independent jewelry artisans, creating a shop on Etsy is an obvious first choice. Etsy is one of the most successful marketplaces for indie products with 30 million shoppers and $2.84 billion in annual gross merchant sales worldwide. Of those 30 million, 81 percent are return shoppers

So why seek Etsy alternatives?

There are currently 9 million jewelry listings on Etsy and 84 percent of those listings are artisanal pieces, versus vintage items. The sheer volume creates steep competition for jewelry sales, making it especially difficult for newcomers to stand out. Putting up your products on other marketplaces can give you more visibility and put you in front of a different audience.

Other Marketplaces

Here are a list of other marketplaces where you can test the waters. These may or may not be the best option for everyone but they are worth checking out. Some of these are approval only so they are better curated than Etsy i.e. a better shopping experience for the customer.

Amazon Handmade

Amazon is probably the closest Etsy alternative – it’s BIG and hence, equally competitive. Amazon launched the handmade part of their site in 2015.  However, to keep their customer experience in check, you have to be approved to sell with them. So make sure you have a good brand story, outline your techniques, have well-written product descriptions and of course, good product images. They charge a 15% commission.


This is an interesting concept – it’s a combination of an ecommerce store and a marketplace. You build your store for free (no commissions either) and market it any way you like – this is a custom store with your logo, etc. However, products from all stores on their platform are also available on the Storenvy marketplace. When a product sells via the marketplace, then they charge a 10% commission. However, if you send an email to your customer list with a link to your store – and someone buys – no commissions on that because Storenvy did not help you get that sale. Kind of a best of both worlds.


This is a popular marketplace for independent jewelry designers and artisans. ArtFire’s greatest appeal is that they allow a shopper to add items to their Amazon ‘wish list’. Being able to link your product catalog to Amazon’s Universal Wishlist gives you an instant presence on Amazon.


Bonanza is a cross between Etsy and eBay. It’s not handmade-only but there are no membership fees and the listing fee is low. They also provide access to sales consultants, free of charge, who will advise on how you can sell more on their platform.


Zibbet is similar to Etsy in that it is a community-based marketplace. Both sites are well-organized and easy to navigate for prospective buyers. However, Zibbet only has 50,000 merchants compared to Etsy’s 1.8 million. There are no commission or listing fees and sellers can take advantage of a plan that offers unlimited product listings. Sellers who are already on Etsy have the ability to copy items over from their existing Etsy store.

Ruby Lane

Ruby Lane was selling antique, vintage, and artisan products before Etsy. As a long established marketplace with a loyal customer base, it is another great Etsy alternative for jewelry designers. Sellers pay a one-time setup fee, a monthly maintenance fee, and a $0.19 listing fee after the first ten listings. What makes Ruby Lane appealing? – there are no commissions.


They market themselves as “the #1 alternative marketplace”. So if you make edgy and out-there designs using bold chunky metals, etc., this is the site for you. First, you need to get approved to sell on their platform. Then, you can build a store and list your items. They charge a 15% commission on sales.


While some of these sites aren’t as big as Etsy, they are worth testing. Try it out for a month or two. If it brings you sales, continue it. If not, drop it. To grow you business, you have to try different marketing channels. Each site attracts a different audience and it might be your audience. You never know until you try it out.

Are we missing any marketplaces here? Have you sold via any of these platforms? Which ones have worked well for you?

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